A multi-dimensional promotion campaign will be launched for "BioJapan2010" by using Biotechnology Japan, foremost portal site on biotechnology (More than74,000 registrants), as its key medium to optimize eff ective and fruitful marketing eff orts by the exhibitors.

Furthermore, Direct Mail will be sent to potential visitors selected from Nikkei BP's abundant subscribers database and listing of former visitors. By taking full advantage as publisher of business media, Nikkei BP promises a multi-dimensional and on-target promotion campaign for BioJapan2010.

Dedicated Editorial Team -- the largest in scale in the country

The BTJ web master Mitsuru Miyata will tell you about the must-see / must-listen points of BioJapan2010 on BTJ and email newsletters prior to the event. This will boost pre-registration for the exhibition and seminars.

In addition, Bio Center editors will feature prominent fi gures in the biotech field visiting BioJapan from all over the world. The latest news will be updated at the website immediately, and detailed analyses will be presented on Nikkei Biotechnology & Business.

Make full use of many influential media sources

Business Wire, a U.S.-based commercial news distribution company, is known as the company chosen by famed Warren Buffet.

BioJapan has designated this established news wire as the offi cial media partner and been launching a number of promotional activities since 2008.

Using infl uential web and other forms of media, we will actively promote BioJapan.

In 2008, despite the first attempt, BioJapan made the top pages of Yahoo and other major news portal sites and succeeded in capturing the public attention with the latest information that it sent to the world.

Special package plans are available for the exhibitors and seminar sponsors that let them place header ads in the BTJ newsletters and use Business Wire distribution services at discount rates -- an effective promotion tool for your booth and seminar. Please contact for further details.

DM (Direct Mail) Mid.of July (Tentative)

A full-scale direct mail campaign will be launched using Nikkei BP's sophisticated subscribers' database.

More than 100,000 DM will be sent out to subscribers of biotechnology-related media, past visitors of BioJapan, etc. English version of this DM will also been distributed aggressively through foreign embassies and related governmental bodies, as well as exhibitors, encouraging participations from overseas.