TOKYO GAMESHOW2006

News Release

February 20, 2006

Computer Entertainment Supplierfs Association
Nikkei Business Publications, Inc.

Press Release
Outline of TOKYO GAME SHOW 2006
Period: September 22, (Fri.) - 24 (Sun.), 2006
Venue: Makuhari Messe (Chiba, Japan)

The Computer Entertainment Supplierfs Association (CESA, Chairman: Kenzo Tsujimoto) and Nikkei Business Publications, Inc. (Nikkei BP, President & COO: Seiichi Oteru) are pleased to announce the holding of gTOKYO GAME SHOW 2006h at Makuhari Messe (Mihama-ku, Chiba City, Japan) from September 22 (Fri.)through September 24 (Sun.), 2006.

First held in 1996 as an industry forum and tradeshow, TOKYO GAME SHOW is commemorating the 10th anniversary this year. Through these years, TOKYO GAME SHOW has grown from a domestic trade show to an event attracting global attention for its coverage of the latest trends and developments in computer entertainment. Last yearfs show featured an expanded range of exhibitions, including next generation games and the newest in software. With an increasing number of exhibitors from overseas and in the area of cell phone content participating, it attracted 131 exhibitors - the highest in the showfs history. It marked the highest in attendance, too, with a total of 176,056 visitors including the press of both international and domestic media coming to the show.

Building on the success of the last year, TOKYO GAME SHOW 2006 strives for the worldfs
premier computer entertainment show, with targets of 140 exhibitors occupying 1,500 booth units and attendance of over 160,000.

About TOKYO GAME SHOW 2006

Plans are already under way for a spectrum of events to celebrate the tenth anniversary of TOKYO GAME SHOW. Visitors will be offered opportunities to get up-close and hands-on experience with the full gamut of computer entertainment, including next-generation platforms, video game software, online gaming, mobile content, and portable game software.

Among this yearfs highlights is the mobile content exhibition space, which is expected to become even bigger than last yearfs newly-set-up plaza - one of the 2005 Showfs most popular features. On the gBusiness Dayh, we plan to expand and bolster the TGS Forum and provide space for business talks.

Internationalization will be another key point in this yearfs show. Last yearfs Business Day saw a great number of international attendees from 32 different countries and territories, led by a strong turnout from other parts of Asia, while a record 30 overseas companies set up booth displays on the exhibition floor. This year,more efforts will be put into raising media interest, as well as promoting even greater international participation. As a full-spectrum game expo of global interest, TOKYO GAME SHOW will strive to convey and cultivate fun and beauty of games to the world.

CESA and Nikkei BP are together working to make TOKYO GAME SHOW both a communication forum for the latest information on computer entertainment and a source of excitement and inspiration to the people all over the world.

We look forward to seeing you at Makuhari Messe.

Exhibition Outline

Name  F  TOKYO GAME SHOW 2006
Organizer  F  Computer Entertainment Supplier's Association (CESA)
Co-organizer  F  Nikkei Business Publications, Inc.iNikkei BP)
Support  F  Ministry of Economy, Trade and Industry (tentative)
Dates  F  Friday, September 22 Business Day (10:00 am . 5:00 pm)
Saturday, September 23 Open to public (10:00 am . 5:00 pm)
Sunday, September 24 Open to public (10:00 am . 5:00 pm)
Venue  F  Makuhari Messe (Mihama-ku, Chiba City)
Projected Visitors  F  160,000
Projected Booth Spaces  F  1,500 units
Planned exhibit areas  F  General Area
Mobile Content Area
Kids' Area
Game School Area
Sales Area
Development Tools & Middleware Area
Admission Fee  F  Adults (junior high school and older)
Advance Ticket: 1,000 yen (tax incl.) / Day Ticket: 1,200 yen (tax incl.)
Children (elementary school and under): Free of charge

Exhibitor Registration Schedule

Closing day for applications  F  Friday, June 9, 2006
Booth position /
allocation meeting
 F  Tuesday, June 27 . For exhibitors who apply for 40 units or more
(Not including units adjoining other exhibitorsf units)
Wednesday, July 5 . For exhibitors who apply for less than 40 units
(Units adjoining other exhibitorsf units)
Briefing meeting for exhibitors  F  Wednesday, July 5

Schedule for the Press

After the briefing meeting for exhibitors, more details about exhibitors, organizersf plans, the exhibition
theme, etc., will be announced in due course.

TOKYO GAMESHOW2006 CESA NikkeiBP