TGS Forum 2010

At TGS Forum 2010, keynote lectures will be given by platform manufacturers in the morning of September 16. Special session will be held in the afternoon of September 17, “3D” regarding games that users can enjoy on 3D televisions and other such devices. At each of the sessions, a key business person at the leading edge of their respective topic will take the rostrum and discuss everything from current issues to future visions.

KeynoteFreeTranslation: English ⇔ Japanese

September 16(Thu)10:30~11:30Convention Hall B(International Conference Hall 2F, Makuhari Messe)

Xbox 360 Vision and Strategy 2010 (tentative)

Phil Spencer

Phil Spencer
Microsoft Corporation Corporate Vice President, Microsoft Game Studios

Phil Spencer is the Corporate Vice President of Microsoft Game Studios at Microsoft Corp., responsible for building all of Microsoft’s first-class games. Microsoft Game Studios is responsible for building such blockbuster franchises such as “Halo®”, “Gears of War®”, “Fable®” “Age of Empires®”and “Forza Motorsport®”. Spencer’s mission is to ensure top-quality development of blockbuster first-party franchises and exclusives, as well as nurturing new intellectual properties such as “Alan Wake” and “Joy Ride”. With his deep experience in game development with Microsoft Game Studios, Spencer partners closely with Marc Whitten, general manager of Xbox LIVE, to bring unique gaming experiences to life leveraging the features and interactivity of Xbox LIVE.


Takashi Sensui

Takashi Sensui
Microsoft Co.,Ltd. General Manager Home & Entertainment Division

With his two decades of IT and entertainment industry experience, Takashi Sensui was named General Manager of the Xbox Division of Microsoft Co., Ltd.in February 2006. Based at the division’s Tokyo headquarters, he is in charge of expanding Microsoft’s home entertainment business with Xbox 360 in Japan. In July 2007, the unit was renamed the Home & Entertainment Division, which continues to encompass the company’s consumer products business in Japan, including Xbox 360 and Games for Windows.

  • If you wish to take a seminar, please bring the completed application form to the reception desk at the venue. The application form is available below: Press the button that says “Download application form”.
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Sponsorship sessionFreeInterpreting available

11:00~12:00, September 17(Fri)Room 301(International Conference Hall 3F, Makuhari Messe)

Dutch Game Masters "Unique: The Dutch Games Industry"

For more than 400 years the Dutch are famous for their creative industry and commercial spirit. With the flourishing games industry the Dutch are proving once again that creative masterworks are not a thing of the past but still a modern-day phenomena. In this seminar four unique Dutch companies are presenting their work and the typical markets they are profound in.

"Crossplatform & Scheduled Gaming: Reach More Players By Doing Less"
Jeroen Elfferich (CEO, Ex Machina)

"Can we build high-quality MMO games and virtual worlds that truly appeal to a global audience?"
Ilja Goossens(Founder, Virtual Fairground)

"Innovative GATE pilot showcases the use of games in the classroom"
Micah Hrehovcsik(Utrecht School of the Arts)

  • If you wish to take a seminar, please send the completed application form to david@nlgd.nl or fax to: +31(0)8 47 36 3940. The application form is available below: Press the button that says “Download application form”.
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Social Games Session8,000 yenSpecial SessionNo interpreting available

13:00~15:00, September 17(Fri)Room 201 (International Conference Hall 2F, Makuhari Messe)

Big Break for Social Games: New possibilities for games being carved out by a more open environment (tentative)

Digital natives (people who can handle PCs, mobiles and the internet without any difficulty) are flocking to social network services (SNS). Many of them are using “social games” based on SNS platforms. Both in Japan and overseas, the number of people using social games, the number of game titles and the amount of sales are all increasing rapidly, and so it seems that social games are set to be a new focus for the game industry. In this session, SNS platform vendors and SNS game developers representative of Japan have been invited, and will close in on the real situation and future vision of social games.

  • Satoshi Abe
    Mixi
  • Taisei Tanaka
    Geisha Tokyo Entertainment
  • Naoki Aoyagi
    Gree
  • Moderator: Kenji Toda,
    Deputy Editor, Nikkei Business Online,
    Nikkei Business Publications, Inc.
  • If you wish to take a seminar, please bring the completed application form to the reception desk at the venue. The application form is available below: Press the button that says “Download application form”.
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3D Stereogram8,000 yenSpecial SessionTranslation: English ⇔ Japanese

13:00~15:00, September 17(Fri)Room 301(International Conference Hall 3F, Makuhari Messe)

Will games turn out to be the key to popularization? New-generation strategy for 3D (tentative)

New model televisions are starting to pop up one after the other. Together with smash-hit new movies, this movement of new products focused on 3D technology is livening up the market. Now, in the second half of 2010, the 3D wave is surging toward the shores of the game industry. More and more home video game consoles will become equipped, and new products will also be introduced for portable game consoles. In this session, a 3D TV manufacturer, a game manufacturer, and a technical journalist will make bold predictions on what kind of content games will change into because of 3D, and whether 3D can offer users any new surprises.

  • Yutaka Nakamura
    Marketing Manager
    Home Entertainment Product Marketing Dept. Consumer AV Marketing Div.
    Sony Marketing (Japan) Inc.
  • Takayuki Ooguchi
    Journalist
  • Mick Hocking
    Senior Director Studio Group
    Sony Computer Entertainment Worldwide Studios
    (Liverpool / Evloution / BIGbig / SCE WWS Stereoscopic 3D Team)
  • Moderator: Atsumi Watanabe
    Editor in Chief, Nikkei Trendy
    Nikkei Business Publications,Inc.
  • If you wish to take a seminar, please bring the completed application form to the reception desk at the venue. The application form is available below: Press the button that says “Download application form”.
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Mobile Phone Games Session8,000 yenSpecial SessionNo interpreting available

15:15-17:15, September 17 (Fri) Room 201(International Conference Hall 2F, Makuhari Messe)

New Ground Being Broken by Smartphones & Open Environment
The hotly contested new market for mobile phone games (tentative)

With the advent of smartphones, such as iPhones and Android mobiles, the domestic mobile phone industry is undergoing significant changes. In terms of game platforms, smartphones have taken us a step away from an age restricted to development environments specific to particular carriers or models. The industry has plunged into an age where games can be developed in an open and multi-platform environment. In concert with this, drastic changes toward “openness” are also being made in the development environment for conventional mobile phones. In this session, we will explore the trends for 2011 and beyond, looking at such questions as: Where are smartphone and mobile phone platforms headed? What will game makers be able to do?

  • Chris Pruett
    Google
  • Daisuke Miyoshi
    Docomo.com
  • Nobuyuki Hayashi
    Journalist
  • Moderator: Hirozumi Yoshioka
    Editor in Chief, Nikkei Entertainment!, Nikkei Business Publications, Inc.
  • If you wish to take a seminar, please bring the completed application form to the reception desk at the venue. The application form is available below: Press the button that says “Download application form”.
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Asia Game Business Session8,000 yenSpecial SessionNo interpreting available

15:15-17:15, September 17 (Fri) Room 301 (International Conference Hall 3F, Makuhari Messe)

When to start? Where to start? NOW is your chance to target the Asian game market, a swirling sea of excitement and chaos (tentative)

The game business in Asia is currently the object of keen interest, with a particular focus on the rapid expansion of the Chinese market. However, until now, many Japanese firms have focused their efforts on business in North America and Europe rather than the Asian market with its smaller sales volume. And in some cases, they do not have sufficient know-how and plans for the Asian market. For this reason, as regulation of the game business is strengthened, the demand for information on the rapidly expanding Chinese market is growing. In this session, specialists on the game business in the Chinese market and other parts of Asia have been invited, and will comment on the thinking and policies for expansion into Asia by Japanese game companies.

  • Shunsuke Kitayama
    SEGA
  • Tetsuhiko Yasuda
    Sony Computer Entertainment Asia
  • Kazunori Yamaji
    Premium Agency
  • Akinori Nakamura
    Ritsumeikan University
  • Moderator: Junpei Furuhata
    Deputy Editor, Nikkei Business Associe, Nikkei Business Publications, Inc.
  • If you wish to take a seminar, please bring the completed application form to the reception desk at the venue. The application form is available below: Press the button that says “Download application form”.
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