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D-11 Special Session/Market Outlook

Industry Reformation Is Accelerating, and Technology Competition Axis Has Changed - Seeking the Course for the FPD Industry -

Oct 31(Wed.) 10:00 - 12:30
Conference Center 3F

Details / Speakers

Scope of condition : FPD industry outlook toward 2015

Deutsche Securities Yasuo Nakane

Deutsche Securities

Managing Director, Head of Japan Technology Research, Senior analyst, Japan equity research

Yasuo Nakane

The industry environment is changing rapidly. In large panels the TV market has matured and panels have become mere commodities, while in small and medium-sized panels there has been a sharp rise in demand for ultra-high definition panels, and a surge in the importance of technology-based differentiation. Liquid crystal panels are facing intensifying competition from OLEDs in every screen size. The only panel manufacturers showing a profit are Korean firms and Japan Display, which specializes in small and medium-size panels, while the rest of the industry is doing poorly. The time is ripe for a full-fledged restructuring of the industry, and the key seems to be whether Taiwan joins forces with the Japanese industry or the Chinese. Already the industry is concentrating around mobile device end products. For hardware brands the share of the total device market is crucial, instead of merely the share of a single application market, and especially in mobile devices the release of hit products can enable domination in multiple application sectors. For component, material and equipment manufacturers, the key to success is accurately grasping the needs of the consumers at the other end of the product line, predicting what type of products manufacturers will develop to satisfy them, and then offer the materials, functions and performance needed to make them possible. This session examines the state of the FPD industry from a variety of viewpoints, including the entire value chain, regional competition, and end products.

Yasuo Nakane graduated with a degree in international law from Sophia University. He was an analyst for 10 years at Daiwa Institute of Research, including five years in Taipei researching and analyzing Taiwanese and Chinese electronics industries. He joined Deutsche Securities in September 2001 and covers Flat Panel Industry and Consumer Electronics Sector, and he is head of Japan technology research. Nakane writes "The Nakane Report" for Nikkei Business Publications' Tech-On website, commenting on the LCD and semiconductor industries in Asia. He is a chartered member of the Securities Analyst Association of Japan. He was ranked No.2 in "Institutional Investor" magazine in 2012 for Consumer Electronics research, also ranked No.3 in "Nikkei Veritas" magazine in 2012. He speaks Japanese, Chinese and English.

The changing face of competition in the FPD industry

Techno Systems Research Co.,Ltd.

Shusuke Hayashi

As restructuring continues in the FPD industry, technical innovation is creating a new axis for competition. High-definition mobile LCD originated with smartphones, but continuing evolution has led to tablets, and now to large-screen versions in notebooks and All-In-One (AIO) PCs. Even LCD TVs are beginning to offer high-definition, such as 4K2K resolution.
In the mobile sector companies are concentrating functionality into panels, such as through in-cell technology, OLED displays, positioned as a competitor for LCDs, will have to accelerate plans for high-definition capability and offer improved toughness.
This session covers market trends from mobile through large-screen TVs, describing developing competitive elements and key words.

Graduated Department of Economics, Faculty of Economics, Tokyo Keizai University, entering Suzuki Motor Corp (manufacture and sale of 2- and 4-wheeled vehicles) before moving to Techno Systems Research Co., Ltd. Assigned to No. 2 Group/Displays. Involved in market research in devices and applications including LCDs, LCD materials and components, and CCDs. Currently handles flat-screen markets and FPDs, including LCDs and OLEDs. Has an extensive network in the industry; active in a variety of seminars and contributed articles.

FPD Market Outlook evolving from Volume to Quality

DisplaySearch Yoshio Tamura


Senior Vice President

Yoshio Tamura

· FPD (especially TFT LCD) market scale grew into maturity.
· OLED demand is expected to grow toward the future, though there are some investment delays by production difficulties.
· Apple changed FPD industry. Some of existing application demands is decreasing.
· Leading application is changing from TV to Mobile (Smart) application.
· 1st Tier strategy is changing from Volume to Quality. Business Plan especially for a volume is getting conservative.
· Profit is more important than Market Share.
· 1st Tier is focusing on New Tech. rather than Market Share by volume production.
· Almost New TFT LCD Fab investment will be done in China.
· WW TFT LCD Investment is dropping due to low profitability.
· Crystal cycle is getting smaller and longer.

Mr. Tamura graduated from the Chuo University Department of International Economics. He was appointed as Vice President and Japan Office Representative of DisplaySearch in February, 2000. He has more than 20 years experience in FPD market research including his former position with a market research firm. Mr. Tamura has maintained excellent relations with panel suppliers and key component suppliers, resulting in broad improvements to DisplaySearch's analysis. He supervises many of DisplaySearch's analytical reports. He has been invited as a speaker at numerous display conferences in the U.S., Japan, Korea, and Taiwan, offering commentary to many newspapers and FPD industry journals. Mr. Tamura has been Senior Vice President of DisplaySearch since 2005.


D-12 Chinese Smart Phones

The Rising Chinese Smart Phone

Oct 31(Wed.) 14:30 - 17:00
Conference Center 3F

Details / Speakers

Changing Landscape in China Mobile Phone Market

GfK CHINA Kyle Sun


Kyle Sun

China Mobile Phone Market is one of the largest and most dynamic market in the world. 2012 is a changing year for smart phone market in China. Several new trends emerged
· Smartphone sales unit share exceed 50% for the first time
· Local brand rises in smart phone segment and take up more than half the market
· Telecom operator & Android based local brand continuously drive hardware upgrading and product pace accelerated.
· Super low end smart phone comes to market and further drive feature phone to smart phone migration.
This presentation will overview China mobile phone market landscape, analyze these key trends in China mobile phone market , provide forward looking insight into major market dynamics.

Mr. Kyle Sun, in charge of GfK China telecom business, has accumulated solid experience in China mobile phone industry since 1999.
Over the last 10 years, Kyle has served key clients from mobile phone value chain, include major mobile phone OEM such as Nokia, Samsung, Sony, Sharp, etc., telecom operator such as China Mobile, chipset provider such as NVIDIA, Intel. Through working closely with client on Retail Audit service as well as Ad Hoc projects, Kyle's industry insight & view has always been considered highly valuable in supporting client decision making from both strategic & tactical/ operation level.

The technology developing strategy of ZTE SMT Phone for Global and Japan Market

ZTE Luo Zhongsheng


Luo Zhongsheng

1. The global developing tendency of SMT Phone in the next few years.
2. The global market share of main SMT Phone companies and the market forecast.
3. The SMT Phone transition of ZTE and its global SMT Phone market share.
4. The SMT Phone developing strategy of ZTE in the next few years.
5. The developing strategy for Japan SMT Phone market.

Dr. Luo Zhongsheng was born in 1964, and got his doctor's degree in Electromagnetic and microwave technology field in Electronic Engineering Department of Shanghai Jiao Tong University in 1999. After graduation, Dr. Luo entered ZTE and worked as a develop engineer in ZTE Shanghai Institution from 1999 to April 2000. From Apr to Aug of 2000, he worked as the Data Director Assistant of ZTE technology center. From Apr 2000 to Aug 2004, he worked as the director of ZTE New Technology Research Dept., mainly in charge of ZTE new tech research, ZTE external cooperation and post doctor work station. From May 2004 to March 2011, he worked as Vice President of ZTE Handset Division, and also the President of ZTE TD-SCDMA product Dept. Now Dr. Luo is the President of ZTE handset Asia-Pacific-CIS-Russia Operation Region.

The Rise of Local Power: Smartphone Market in China

IEK/ITRI (Taiwan) Wang, Ying-Yu

IEK/ITRI (Taiwan)

Telecommunication Research Department, Senior Industry Analyst & Manager

Wang, Ying-Yu

According to the IEK/ITRI analysis, the China smartphone market has reached 77 million units in 2011, and will grow to 140 million units in 2012. Thanks for telco's ordering model and local companies' low-price strategy, the China local companies grasp the market share of smartphone gradually.
Due to the unique of China market environment, the China local brands have developed different business types. At present, the China local brands can be divided into four types: Telecom system companies, ICT product companies, traditional mobile phone companies, and new smartphone companies. Moreover, the China local brands not only take price advantages in smartphone market, but also build a unique smartphone industry ecosystem in China.

Mr. Wang, Ying-Yu is a senior industry analyst and also a manager leads a research team in IEK/ITRI (Taiwan). The main field of his research team focuses on telecommunication industry. The research team provides professional consultant services and market intelligence for public and private sectors.
Mr. Wang also leads several projects of telecom market research, such as Smartphone, Digital Home, 4G, and Mobile Applications etc. and those projects are funding by government and enterprise. Mr. Wang holds a master's degree in telecommunications from Taiwan's National Chung Cheng University, and a bachelor's degree in mass communication from Taiwan's Fu Jen Catholic University.


D-21 Chinese Organic EL

New Investment Plan Continuing - Chinese Government Also Strongly Promoting -

Nov 1(Thu.) 10:00 - 12:30
Conference Center 3F

Details / Speakers

Challenges and Opportunities for AMOLED

BOE Technology Group Wang DaWei

BOE Technology Group

Director of Technology Planning & Management

Wang DaWei

FPD industry has achieved remarkable progress after years of accumulation and development. AMOLED, the representative of the latest display products, is now facing a crossroad. AMOLED faces a few challenges due to lack of application field, absence of low-cost technology, immaturity of large-sized mass production technology and short supply of material and equipment. However, as AMOLED is the extension of TFT-LCD technology, many resources and experience of TFT-LCD can apply to the development and production of AMOLED. The whole FPD industry, especially TFT-LCD manufacturers are trying hard to find new technological solutions and new applications, which brings great opportunities to AMOLED. BOE has been actively developing AMOLED technology, in the hope of achieving progress in technology and products.

Mr. Wang Dawei, Ph.D in Materials Science
He is currently the director of technology planning and management at BOE's Technology Center. He has been working on the researches and administration in FPD materials and devices application. He has published a book and several technology-related articles in relevant journals. As an expert in IEC TC110, an international standardization organization, he has led and took part in the stipulation and revision of several international standards.

AMOLED present State and Perspectives

Tianma Alan (Wei-Pang) Huang


Alan (Wei-Pang) Huang

AMOLED is a better display technology than LCD due to its simpler structure, better color performance and lower power consumption. The market share of AMOLED is increasing in recent years. AMOLED present state and Perspectives will be discussed in this presentation.

Alan Huang is the Technical Director in the AMOLED Department at Tianma Microelectronics Co., Ltd. He graduated from Tsinghua University in 1998 with degree in Materials Science and Engineering. He completed his master's degree in Materials Science and Engineering in 2002 from Tsinghua University. After graduation, he was recruited by AUO as Senior Engineer in the AMOLED Department. Over the next few years, he served as Manager and Senior Manager in AUO's AMOLED Department. During this time, he worked to improve the display on the world's first mobile phone with AMOLED technology, the BenQ-Siemens S88. In 2009, he joined Tianma Microelectronics Co., Ltd. as the Technical Director of the AMOLED Department, and was responsible for directing the technology development and industry growth at Tianma. He has been published in many international journals and currently holds more than 30 patents.

The opportunities and development in China and Taiwan's OLED industry.

Taiwan Display Union Association (TDUA) Wang XinYang

Taiwan Display Union Association (TDUA)

Deputy President

Wang XinYang

The AMOLED era is coming. China and Taiwan also began to actively put into R&D and manufacturing of AMOLED. In the future, the equipment and materials of AMOLED will grow very rapidly. According South Korea and Japan experience, China and Taiwan will play an key role in the development of AMOLED. Then talking about the AMOLED industry development of China and Taiwan, in addition to the new production line, their development strategies will also affect the future development of the worldwide materials and equipment.
Taiwan and Japan will be very good partners in AMOLED industry. Especially, Taiwan's development experience and performance in source from Japan, Japan and Taiwan's cooperation will help the global display industrial development. And then from the display branched out to the successful experience in the development of touch panels, OLED and other high-tech equipment and materials. How to build efficient supply chain, the introduction, digestion, and innovation.

■ Master, Institute of Applied Chemistry, National Chiao Tung University (NCTU), Taiwan
■ General Director, Taiwan Electronic Equipment Industry Association (TEEIA) and Deputy President, Taiwan Display Union Association (TDUA)
■ Taipei Computer Association (TCA)
■ Photonics Industry & Technology Development Association (PIDA)
■ Chunghwa Picture Tubes Ltd. (CPT)