Revealing New Insights on the Elusive Gamer:
Global Brand Advertisers Make a Play for Gamers' Attention

The game industry is evolving as both a compelling media and advertising platform. As publishers look to innovate and also to offset rising development costs through advertising, electronic game audience measurement will play a critical role in helping develop better games and also driving advertising investment.
In this session, Jeff Herrmann, global head of video game measurement for The Nielsen Company, will share exclusive insights from Nielsen's new metered game audience measurement panel service, GamePlay Metrics. Herrmann will explain how the latest technological approaches in audience measurement - including analysis of actual game server data - pull back the curtain on video game play to reveal exactly how consumers use the platform. Take note, as Herrmann reveals electronically metered data on who is playing games, on which devices, how much and how often, while he explains exactly how this audience measurement will validate and quantify the medium to advertisers.

Jeff Herrmann
Vice President, Nielsen Wireless and Nielsen Games
The Nielsen Company

Jeff Herrmann currently leads two businesses, Nielsen Wireless and Nielsen Games, both part of The Nielsen Company. Jeff drives Nielsen's global measurement strategy and business/product development in emerging media categories, specifically for the wireless and video game industries. The Nielsen Company is driving media measurement innovation in emerging media categories by leveraging a robust intellectual property portfolio, extensive technology infrastructure and a deep foundation in audience measurement and advertising intelligence.

A 12+ year veteran of Nielsen Media Research, Jeff has spent the bulk of his time in business development and product strategy roles focused on emerging media technology platforms. Jeff's prior roles include Vice President, Business Development and Strategy focused on mergers and acquisitions, marketing and development roles with Nielsen//NetRatings, and also Vice President, Product Strategy for Nielsen's Local Television Broadcasting Business

Jeff holds an MBA in Finance and Economics from the University of Chicago Graduate School of Business, and a BA from the School of Journalism and Communications at The Ohio State University.

The Next Generation of Mobile Gaming?

Nokia is an innovator in mobile, interactive entertainment and is re-defining the mobile gaming experience using community and social networking to create a new mobile gaming culture. The N-Gage platform makes it easy to find, try, buy, play, and manage high quality mobile games as well as connect to N-Gage Arena, Nokia's mobile, global gaming community. Learn how Nokia will revolutionize the way consumers discover, purchase, and share gaming experiences.

Nick Malaperiman
Global Publisher and Industry Marketing manager
Nokia N-Gage

The Global Business of Mobile Casual Games;
Case Study on a Successful Japanese Publisher in Connected Mobile Games

This session gives a basic overview on the mobile games industry and provides an in-depth analysis of the mobile casual games segment. We’ll share the latest Nokia market research that shows the fundamentals that drive growth globally.
Multiplayer casual games are increasingly being bought by mobile users, and we'll go through how Nokia is developing SNAP Mobile to address the masses in this area.
Historically, mobile games have often been treated separately for the Eastern and Western markets, however there is huge potential in tapping into the global market, especially as more and more online communities with no geographical boundaries gain in popularity. We'll go through an actual case study of a promising Japanese publisher that managed to break through the Western barriers, and is launching a connected casual mobile game in North America.

Atsushi Miyamoto
Head of R&D and Operations for SNAP Mobile
Nokia

Atsushi Miyamoto heads the overall research and development and operations for SNAP Mobile, Nokia’s connected JavaTM mobile gaming platform. Based in San Francisco, he is responsible for overall operations, R&D, quality assurance, developer support, and third party publishing. Since joining Nokia four years ago, Mr. Miyamoto has worked in a number of Business Development and operations roles for N-Gage and Nokia’s SNAP Mobile. He has played a key role in making the SNAP Mobile platform the premier end-to-end operator and publisher solution for mobile multiplayer JavaTM games and online game-playing communities. Prior to Nokia, he worked for Sega and handled the business development for interactive entertainment.
Mr. Miyamoto has six years of experience in connected gaming and holds M.B.A from Berkeley Business School, C.A. and B.A. in Law from Waseda University, Tokyo. Prior to joining gaming industry, Mr. Miyamoto worked for Mitsubishi Corporation.

Torward a concentrated, mature market

The mobile game business has become today a one billion dollar net profit market (3 billion dollar market).It can be subdivided on three major regions; USA, EMEA, Japan and Korea. The grown rate of the world's mobile game market is expected to be 27% for the year 2007. Gameloft is now the No.1 publisher in EMEA and No.2 in US market . It is our ambition to become the world's No.1 publisher in the coming years. Now playing an active role in Japanese and Korean market, Gameloft will show what it has learned on USA/EMEA markets. Gameloft will show the different aspects of the world's mobile game market and the key factors in becoming the world's leading publisher in a few years. In addition, this speech will include analysis of enterprise trends for the development of the mobile game market.

Michel Guillemot
CEO
Gameloft

Michel Guillemot is a key player of the video game industry in Europe. He co-founded Ubisoft Entertainment in 1986, now a leading developer and publisher of video games with sales of over 600m euro. During fourteen years, Michel has been at the core of Ubisoft’s creation and development studios that count more than 2,000 developers today and that are fully recognized worldwide for their creativity and their quality. He launched in 2000 a new company, now called Gameloft, specialising in wireless gaming. Gameloft employs 3,000 employees worldwide and is a leader in the mobile gaming industry.