TGS Forum


March 12, 2007

Computer Entertainment Supplier’s Association
Nikkei Business Publications, Inc.

Outline of TOKYO GAME SHOW 2007
Period: Thursday, September 20 - Sunday, September 23, 2007
Venue: Makuhari Messe (Chiba, Japan)

 The Computer Entertainment Supplier’s Association (CESA; Yoichi Wada, Chairman; Minato-ku, Tokyo) is delighted to announce the holding of the TOKYO GAME SHOW 2007 in cooperation with Nikkei Business Publications, Inc. (Nikkei BP; Seiichi Oteru, President and CEO; Minato-ku, Tokyo). As previously announced, this year’s event will be extended to span four days, from September 20 to 23, 2007. The Show will be held in the Makuhari Messe (Mihama-ku, Chiba City).
 The TOKYO GAME SHOW was first held in 1996, and since that time has grown along with the game industry to become the world’s premier computer entertainment show. This year’s TOKYO GAME SHOW will be the 17th held to date. The ten-year anniversary show held last year in 2006 broke records in every category, including number of visitors (192,411), exhibitors (148), titles (around 650), and media registrants (4,264), reflecting the attention to the world leaders in the Industry.
 The 2007 event will be the first four-day TOKYO GAME SHOW, offering a fuller exhibition program and stronger trade show attractions than ever before, with the purpose of making this one more step forward for the world’s foremost computer entertainment show.

Three Visions for TOKYO GAME SHOW 2007

Stronger Business Day

In order to comply with the request of visitors attending for business discussion or media information gathering purposes, Business Day will be expanded to two full days. Space will be provided for business consultations, and a range of new facilities and services will be in place, and the Developer Tools and Middleware Area will be re-envisioned as Business Solutions Area.

Increased Internationalization

In recognition of the increasing number of overseas exhibitors and visitors, the event website and signage will be provided in multi-language format, and a program book will be created for the convenience of foreign attendees. During the Show, an International Party will be hosted to provide an opportunity for foreign exhibitors and visitors to meet each other and select representatives from the Japanese industry.

More Users, Greater Satisfaction

We plan to provide a Kids’ Area and increase and improve the content aimed at parents and children. A Game Science Museum will be added to the Video Games Museum that was launched last year.

 CESA and Nikkei BP are striving to ensure that the TOKYO GAME SHOW is not only an opportunity to share the latest information on computer entertainment, but also a source of inspiration, hope and dreams for people the world around.
 Moving ahead into the next 10 years. We hope you’ll join us in looking forward to the beginning of a new stage at the TOKYO GAME SHOW 2007.

<Exhibition Outline>

Organizer:Computer Entertainment Supplier’s Association (CESA)
Co-organizer:Nikkei Business Publications, Inc. (Nikkei BP)
Supporter:Ministry of Economy, Trade and Industry(planned)
Dates:September 20 (Thursday), Business Day (10:00 - 17:00)
September 21 (Friday), Business Day (10:00 - 17:00)
September 22 (Saturday), General admission (10:00 - 17:00)
September 23 (Sunday), General admission (10:00 - 17:00)
Venue:Makuhari Messe (Mihama-ku, Chiba City)
Expected Attendance:180,000
Expected Booth units:1,550
Expected Exhibitors:160
Exhibits (planned):General Area
Mobile Contents Area
Game School Area
Kids’ Area
Sales Area
Business Solutions Area* (new)

*The Business Solutions Area will be dedicated to game industry B to B exhibitors. In addition to makers of development tools and middleware, the corner will introduce a number of other services such as firms specializing in game character licensing, supporting system for ventures and financing method for game business.

Admission Fee: Advance Ticket: 1,000 yen (tax incl.)
Day Ticket: 1,200 yen (tax incl.)
*Children (elementary school and under): Free of charge

<Exhibitor Registration Schedule>

Application Deadline :June 8 (Friday)
Exhibit Space Selection :June 26 (Tuesday) isolated exhibits, 40 booth units and up
Exhibit Space Selection :July 5 (Thursday) non-isolated exhibits less than 40 booth units
Exhibitor Explanation Session :July 5 (Thursday)

<Schedule for the Press>

After the briefing meeting for exhibitors, more details about exhibitors, organizers’ plans, the exhibition theme, etc., will be announced in due course.