A) Smartphone Game Session‹No Interpretation available›
Developing Game Applications That Excel InternationallyInternational Conference Hall, 2F : 201 conference room
Japanese game apps for smartphone and tablet are gaining influence in the global marketplace. In the North American market, titles from Japanese companies have come to be ranked alongside those from internationally successful developers such as Supercell and King. They have similarly emerged as a strong presence in Asia as well. To be sure, the hurdles to releasing an application to the global market have lowered, but by no means does this make the road from promotion to adoption a smooth one. Now, we will search the keys to success while following the footsteps of Japanese companies who are currently achieving it.
B) Game Platform Session‹No Interpretation available›
Xbox One's New Groundbreaking EntertainmentInternational Conference Hall, 3F : 301 conference room
The Xbox One, Microsoft Japan's new stationary game console to be released on September 4 in Japan. In addition to keeping the same lineup of classic titles that appealed to fans with previous incarnations of the hardware, the company is also focusing on indie games and apps in a move to enhance the unique value of Xbox One units destined for Japanese users. Indie games undertaken by the developer of "Samurai Defender," a smartphone game with over a million and a half downloads worldwide. Apps linked to the "U.M.U AWARD," an annual festival where the top local idols are chosen and which is sponsored by major entertainment production company HoriPro. We will put the spotlight on the appeal of these cutting-edge forms of entertainment and discuss the possibility of market expansion.
C) Game Business Session‹No Interpretation available›
Designing a Strategy That Makes the Best Use of Game IP
International Conference Hall, 2F : 201 conference room
D) Game Technology Session‹No Interpretation available›
The takeoff of VR! ～Games enter a new stage～International Conference Hall, 3F : 301 conference room
Virtual reality technology utilizing immersive head-mounted displays (HMD) is gaining hot attention in the game industry. When US company Oculus VR presented an opportunity with their Oculus Rift device, it immediately created a boom. In conjunction with this, advances are being made in the research and development of user interfaces (UI), an essential component of VR games. We have therefore asked key people in the industry here to comment on both the latest trends in VR games as well as new UI technology.