August 4, 2005
Computer Entertainment Supplier's Association
Nikkei Business Publications, Inc.

Press Release
Tokyo Game Show 2005 Event Outline

The organizers of the Tokyo Game Show 2005, which will be held from Friday, September 16 to Sunday, September 18 in the NipponConvention Center in Makuhari Messe (Mihama-ku, Chiba-shi) are pleased to announce that a summary of details for the event has been determined. This event is organized by the Computer Entertainment Supplier's Association (CESA; Chairman: Kenzo Tsujimoto) and co-organized by Nikkei Business Publications, Inc. (President & COO: Seiichi Oteru), and is held with the support of the Japanese Ministry of Economy, Trade and Industry (METI) and special sponsor, NTT DoCoMo.

As of August 4, 130 companies have committed to participation, with 1,429 booth units reserved. The number of exhibitors exceeds the 117 at the last year’s show is the highest ever since the first Tokyo Game Show was held in 1996.This year’s event promises to highlight many exhibits featuring the next generation platforms and game software released and scheduled for release in 2005 and 2006, along with software for the increasingly popular portable game systems and the cell phone market, which is emerging as one of the most important game platforms today. More displays than ever before will feature online PC games, which continue to gain ground in the home game machine market. We are also pleased to welcome 31 exhibitors from overseas, an increase over last year’s total of 18. We invite one and all to come and join in the excitement that Tokyo Game Show 2005 promises to deliver.

♦An unprecedented range of focus in this year’s theme:

Ours is an industry evolving in pace with the changing environment surrounding video games.

Thanks to the spread of broadband connections, leading to the development of online games playable by large numbers of users from within their own homes, and the introduction of increasingly high-function cell phones and flat-rate subscription programs, it is now possible for gamers to enjoy their favorite games anytime and anywhere. The new portable platforms released at the end of last year now not only make it possible for users to take home-platform quality games with them wherever they go, but are also expanding the possibilities of games themselves by providing new forms of control interface and media.

This year is also marked by the excitement surrounding the release of specs for a number of new, next generation platforms.

This convergence of multiple forward leaps signals a revolutionary new era for the industry as a whole.

This year’s Tokyo Game Show offers an unprecedented range of themes and promises visitors the opportunity to experience a new generation of games and a new world of entertainment firsthand.

About the main visual
The main visual has been designed to highlight the theme: “Your front row ticket to the next generation of gaming”The design uses a full-window illustration to convey the sense of wonder and delight of seeing blue skies through a window, as well as the anticipation and excitement surrounding this chance to experience the future of entertainment.
“Your front row ticket to the next generation of gaming”
The Tokyo Game Show is always your closest venue to an ever-changing future.

This visual will appear on entry passes, posters, the Tokyo Game Show website and other advertisements and promotional materials.

About Admission
Please download and print out “Visitor Application Form” (PDF) from Admission page our official website (http://tgs.cesa.or.jp/english/admission.html). Fill in the form and please bring it with the admission fee (1,000 yen) to the “overseas reception desk” in font of the Hall 5 at Makuhari Messe on September 16.

Media report during the show
Pre-registration is required in order to report the show. The registration will open early August.
*The opening of the registration will be announced by the official website and press release.

TGS Forum 2005, the conference for industry involved persons
“TGS Forum 2005,” a conference for business professionals in the computer entertainment industry will be held as follows.

The keynote speakers will be Mr. Robert J. Bach, Chief Xbox Officer and Senior Vice President, Home and Entertainment Division, Microsoft Corp. and Mr. Satoru Iwata, President of Nintendo Co., Ltd.

For those of you from overseas, we have “A Developers Session – CEDEC Premium,” a seminar equipped with Japanese-English simultaneous interpretation.

“CEDEC Premium” is a seminar offered in conjunction with CEDEC, Japan’s largest conference for game developers organized by CESA. This session is supported by the International Game Developers Association (IGDA) which is an international NPO for game developers. Under the theme of “The next-generation development strategies of Electronic Arts – what makes the company the world’s largest publisher,” two speakers from Electronic Arts Inc. (U.S.) explore the future course of this increasingly globalized industry. We have special offer of 7,000 yen for international attendees.

In addition to developers' session, cell phone game session, online game session, and characters session will be held. These sessions should give you key ideas for next generation’s game business.
*Only keynote speech and developers session will have simultaneous Japanese-English interpretation.

♦Exhibitor List (As of Aug 4th) (PDF)