Outline of TOKYO GAME SHOW 2009

2009 theme: “Game, it’s so energetic!”

September 24 (Thu) – 27 (Sun) 2009 at Makuhari Messe

Computer Entertainment Supplier’s Association 
Nikkei Business Publications, Inc.

The Computer Entertainment Supplier’s Association (CESA; Chairman: Yoichi Wada; Location: Minato-ku, Tokyo), in cooperation with Nikkei Business Publications, Inc. (Nikkei BP; President & CEO: Yasuo Hirata; Location:　Minato-ku, Tokyo), will hold the TOKYO GAME SHOW 2009 over a four-day period from Thursday, September 24 to Sunday, September 27, 2009 at Makuhari Messe in Mihama-ku, Chiba City, Chiba Prefecture. As in the previous two years, the first two days will be ‘business days’ while the latter two will be open to the general public.

TOKYO GAME SHOW 2008 featured an impressive total of 1,768 booths, which even surpassed the record set by the 2007 show. A total of 879 titles were exhibited, another record, truly reflecting the active endeavors of the game industry to further expand the market.

Despite the sagging global economy, it is not only games market that is thriving today, but also the entire computer entertainment market. From this strong foundation, TOKYO GAME SHOW 2009 aims to provide people all over the world with a wide variety of the very latest information on games while further expanding the market both domestically and internationally.

In the sincere hope that games will cheer up and re-energized the world, “Game, it’s so energetic!” has been chosen as this year’s concept.

Theme: “Game, it’s so energetic!”

Filled with free thoughts and ideas, revolutionary stories, innovative expressions and creativity, games energize people.

Games fascinate players and creators alike, and there is always joyous air surrounding them.

Now that financial turbulence is casting its shadow and draining optimism from the world, games should serve all the more to make the world a brighter, more fun place to live in.

TOKYO GAME SHOW 2009 hopes to cheer up the world through games.

This year’s show will also focus on these three objectives:

To act as a hub for up-to-the-minute information
To enhance the business side of the event and further internationalize it in terms of media appeal, visitors and exhibitors
To cater more to new and light game users.

To meet these objectives, the organizers are now steadily making preparations. They include the installment of a new “Advanced Mobile & PC Area,” and the enhancement of press release distribution services in Europe and America.

Exhibition Outline

Event Title	TOKYO GAME SHOW 2009
Organized by	Computer Entertainment Supplier’s Association (CESA)
Co-organized by	Nikkei Business Publications, Inc. (Nikkei BP)
Supported by	Ministry of Economy, Trade and Industry (planned)
Period	September 24 (Thursday) Business Day (10:00–17:00) September 25 (Friday) Business Day (10:00–17:00) September 26 (Saturday) Open to the public (10:00–17:00) September 27 (Sunday) Open to the public (10:00–17:00)
Venue	Makuhari Messe (Mihama-ku, Chiba City, Chiba Prefecture)
Exhibits	- General Area - Game School Area - Advanced Mobile & PC Area (new) Dedicated to introducing mobile contents, such as games for mobile phones and smartphones, online PC games, gaming PCs, peripheral equipment, and so on. - Kids’ Area - Sales Area - Business Solutions Area

Exhibitor Registration Schedule

Application Deadline	June 12 (Friday)
Booth Allocation Meeting	June 24 (Wednesday) —for exhibitors who apply for 40 booth partition units or more (island booths) July 1 (Wednesday) —for exhibitors who apply for 39 booth partition units or less (with adjoining booths)
Explanatory Meeting	July 1 (Wednesday)

Media Schedule

More details of the event, including exhibitor information and other plans and projects will be updated as needed.