TOKYO GAME SHOW 2012

“Social Games, Act Two: The Outlook for the New Era”

The social game market is facing various challenges. With the start of self-regulation, companies are formulating a variety of measures and moving toward their next step. What developments will we see in social games in the future? Representatives from leading social application providers (SAP) that develop social games will discuss the world that they see in the future, and each company’s vision and strategy, in the context of the paths they have taken up to this point.

Relay Talk& Panel Discussion
Shinsuke Kawakata
President and Representative, gloops, Inc.
Hironao Kunimitsu
CEO, gumi Inc.
Takao Hayashi
President, Ateam Inc.


Moderator: Hirozumi Yoshioka, Editor in Chief, Nikkei Entertainment! (Nikkei Business Publications, Inc.)

*Registration Benefits A “Business Day Registration Ticket” will be provided free of charge to individuals who register for special sessions, allowing them admission to the exhibition hall on Business Days. Individuals under the age of 18, students, and individuals not attending for business purposes may be denied admission to Tokyo Game Show 2012 Business Days (September 20 & 21), even if they have registered with an advance registration ticket. See the Tokyo Game Show website for details. Please be aware that no refund will be provided if admission is denied.

“New Game Business Pioneered by Cloud Games”

Home game consoles, personal computers, smartphones, tablets, and a variety of other platforms are spreading throughout the game industry. Cloud games in particular are attracting attention as a new trend. Service providers and experts will explain cloud games, from the fundamentals to application, from the standpoints of what types of service are provided by cloud games, and what type of new world they are attempting to establish.

Relay Talk& Panel Discussion
Yoshihisa Miwa
Alliance Strategy Section, Head of Section & Senior Manager, DataHotel Co., Ltd.
Shinya Kasuga
Business Development Director, Ubitus Inc.
Kenji Ono
Representative, International Game Developers Association (IGDA) Japan Chapter


Moderator: Yasushi Uchida, Editor in Chief, Tech-On! (Nikkei Business Publications, Inc.)

*Registration Benefits A “Business Day Registration Ticket” will be provided free of charge to individuals who register for special sessions, allowing them admission to the exhibition hall on Business Days. Individuals under the age of 18, students, and individuals not attending for business purposes may be denied admission to Tokyo Game Show 2012 Business Days (September 20 & 21), even if they have registered with an advance registration ticket. See the Tokyo Game Show website for details. Please be aware that no refund will be provided if admission is denied.

“What is the New Form of Games? New Circumstances for Game Businesses in the Network Era”

The development of networks has resulted in an increase in the number of games delivered digitally to home game consoles, personal computers, smartphones, tablets, and other devices. At the same time, a variety of business models are being developed, from sale (packaged-sale) type games to pay-per-use, item-based billing, and stock-type billing. What will the “next-generation game business,” with its close connection to content, be like? Participants will analyze the possibilities, focusing on examples of current approaches to that difficult issue.

Relay Talk & Panel Discussion
Satoshi Sakai
Producer, CS Research and Development Department 3, Production Section, Sega Corporation
Daisuke Yamamoto
Corporate Officer/Producer, GungHo Online Entertainment, Inc.
Kazutoshi Iida
Director, GRASSHOPPER MANUFACTURE INC.

Moderator: Akihide Segawa, Deputy Editor, Nikkei Business (Nikkei Business Publications, Inc.)

*Registration Benefits A “Business Day Registration Ticket” will be provided free of charge to individuals who register for special sessions, allowing them admission to the exhibition hall on Business Days. Individuals under the age of 18, students, and individuals not attending for business purposes may be denied admission to Tokyo Game Show 2012 Business Days (September 20 & 21), even if they have registered with an advance registration ticket. See the Tokyo Game Show website for details. Please be aware that no refund will be provided if admission is denied.

“New Game Possibilities Pioneered through Gamification”

One of the keywords attracting attention recently is “gamification.” Companies are breaking down the various functions and other elements of games and working to utilize them in corporate activities, marketing, product development, etc. There has also been an increase in the need for human resources and companies that can make that concept a reality. Participants will introduce the most recent examples to explain the entire process to members of the game industry, from the fundamentals of gamification to application, focusing on what elements should receive the focus, and how they can be of use.

Relay Talk & Panel Discussion
Toru Fujimoto
Project Assistant Professor, Interfaculty Initiative in Information Studies, University of Tokyo
Jun Sato
Digital Strategist, Technology Promotion Department, Entertainment Business Unit, Hakuhodo Inc.
Norihiro Sawada
Japan 2 Studio, GREE, Inc.

Moderator: Jumpei Furuhata, Deputy Editor, Nikkei Trendy (Nikkei Business Publications, Inc.)

*Registration Benefits A “Business Day Registration Ticket” will be provided free of charge to individuals who register for special sessions, allowing them admission to the exhibition hall on Business Days. Individuals under the age of 18, students, and individuals not attending for business purposes may be denied admission to Tokyo Game Show 2012 Business Days (September 20 & 21), even if they have registered with an advance registration ticket. See the Tokyo Game Show website for details. Please be aware that no refund will be provided if admission is denied.