• Programs
• Keynote
• Expert Session
  ‹No Interpretation available›
  except session"B"›
• Asia Game
  Business Summit 2015

Application deadline for Asia Game Business Summit is September 16^th.

• ※When a number of applications come to the limit, application will be closed before September 16^th
• ※There will be no on-site application in case that advance application reaches the limit.

September 17th (Thu) Asia Game Business Summit 2015

Free Advance registration required

• ※Entry to the Tokyo Game Show Exhibition Hall is limited to those who have registered in advance (advance registration fee: ¥5,000, tax included) or those in possession of a "Business Day Registration Ticket" (free, advance registration required). Individuals that have only registered to the keynote (free) will not be allowed access to the exhibition hall.

13:30～15:00

Taking Another Crack at the Chinese Market Location: Event Stage, Exhibition Hall 1 Numerous Japanese gaming companies have attempted to enter the Chinese market in anticipation of an expansion of the gaming market there. However, there are almost no companies that have enjoyed blockbuster success. The reasons vary, from differences in corporate cultures, market needs and systems to political issues. Left in the wake has been a vague impression of the difficulty of succeeding in China. However, gradual changes in circumstances have started taking place since the latter half of 2014. New dimensions, including liberalization of the market for home-use video game consoles and rise of Chinese- and foreign-made smartphone games, have begun appearing in the Chinese gaming business. Speaking at the panel discussion will be representatives of Japanese firms that are strengthening their advances into the Chinese Gaming Market, and representatives of Chinese gaming firms, who see differences with their Japanese counterparts in the way they do business. What is required to crack the Chinese gaming market? From this perspective, the panelists will explore the circumstances and issues contained in each other’s markets and seek to identify what is required for taking the next step. [Japan] Keiji Honda, Director, Square Enix [Japan] Ren Yi, CEO, DeNA China [China] Tunghai Chien, President, Shanda Games [China] Yunfan Zhang, COO, Perfect World 　　　Sharry Sun, Director, Global BD, Perfect World Special guest:  Akinori Nakamura, Professor, Ritsumeikan University, College of Image Arts and Science Moderator: Hideo Shinada, Senior Staff Writer, Nikkei Entertainment, Nikkei Business Publications

Apply

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