Application deadline for Asia Game Business Summit is September 16th.
Taking Another Crack at the Chinese MarketLocation: Event Stage, Exhibition Hall 1 Numerous Japanese gaming companies have attempted to enter the Chinese market in anticipation of an expansion of the gaming market there. However, there are almost no companies that have enjoyed blockbuster success. The reasons vary, from differences in corporate cultures, market needs and systems to political issues. Left in the wake has been a vague impression of the difficulty of succeeding in China. However, gradual changes in circumstances have started taking place since the latter half of 2014. New dimensions, including liberalization of the market for home-use video game consoles and rise of Chinese- and foreign-made smartphone games, have begun appearing in the Chinese gaming business. Speaking at the panel discussion will be representatives of Japanese firms that are strengthening their advances into the Chinese Gaming Market, and representatives of Chinese gaming firms, who see differences with their Japanese counterparts in the way they do business. What is required to crack the Chinese gaming market? From this perspective, the panelists will explore the circumstances and issues contained in each other’s markets and seek to identify what is required for taking the next step.
Moderator: Hideo Shinada, Senior Staff Writer, Nikkei Entertainment, Nikkei Business Publications