Branding Strategy for Long-life Intellectual Property
- Date and Time
- From 10:30 a.m. to 12:00 p.m. September 26(Thu.)
- Venue
- International Conference Hall 301
Producer "PROFESSIONAL BASEBALL SPIRITS A" Series,
Konami Digital EntertainmentYosuke Abe
Joined Konami Digital Entertainment in 2007. After working as a programmer and director, transferred to the U.S. branch (Konami Digital Entertainment, Inc.) in 2013. Involved in the production of social games for the North American market. After returning to Japan, worked as an assistant producer to launch the smartphone version of "Winning Eleven (now eFootball™)" and has been working as a producer of the "PROFESSIONAL BASEBALL SPIRITS A" series since 2022.
Director, Creative Franchise Dept.
Global Head of “Like a Dragon/Yakuza” Franchise
Transmedia Business Unit,
SEGAAshita Yamazaki
After working at global entertainment/gaming companies such as Disney Japan, Scopely, and Wargaming, Ashita joined SEGA as Creative Franchise Director in the Transmedia Business Unit. Here her job was to oversee the In-house and Licensed PD, MD for all SEGA IP and Like a Dragon franchise management. Her mission is to maximize the IP expansion of Like a Dragon, in strong collaboration with RGG Studio (Like a Dragon game development studio).
TEKKEN Series Marketing & Esports Producer,
Bandai Namco EntertainmentNaoya Yasuda (Yasuda Esports)
Entered BANDAI after graduating from university. Started with planning development of GUNPLA and action figurines, then transferred within Bandai Namco Group. Later became the assistant producer of the arcade version of "MOBILE SUIT GUNDAM EXTREME VS.", and then producer of the TCG-based online and arcade games, and console version of "GUNDAM VERSUS".
Was dedicated to the esports business from 2018 and was responsible for the global esports development with the main focus on world tours for competitive fighting games. From 2020 and onwards lead projects, project management and marketing for "TEKKEN 8" and other major titles as senior producer.
Has contributed greatly to the business expansion of the "TEKKEN" series thanks to his own rich experience.