TOKYO GAME SHOW 2011

[Part 1] 10:30 am-11:00 am  "The Nature of the Industrial Revolution of Games"

Game platforms are ever-expanding, and in tandem with the expansion of the customer base, everything—including the content, services and business models—is being forced to change. Will this trend diffuse into chaos or coalesce into a cosmos? These changes seem to be discrete on first sight, but there are key common underlying principles. We will examine the clues so we can consider what we should aim at in the future.

Mr. Yoichi Wada
Chairman, Computer Entertainment Supplier's Association

[Part 2] 11:10 am-12:00 pm  "All about PlayStation Vita" (tentative title)

PlayStation Vita is a next-generation portable entertainment system scheduled to be launched at the end of 2011 by Sony Computer Entertainment. We will present the latest information on the detailed specifications of this state-of-the-art system and dedicated software titles.

Mr. Shuhei Yoshida
President Sony Computer Entertainment Worldwide Studios
Mr. Kissei Matsumoto
SVP & Division President Business Division No.2 Sony Computer Entertainment Inc.

[Part 3] 12:10 pm-1:00 pm  "A Paradigm Shift Involving Social Games" (tentative title)

GREE continues to grow after launching the mobile social game "Tsurisuta" in May 2007 and opening its platform in 2010. As the number of GREE members exceeds 100 million* worldwide and its platform specifications are shared with Tencent, the largest Internet group in China, and mig33, its social gaming network is expanding. A paradigm shift caused by the global network and the company's future strategy will be outlined.

Mr. Yoshikazu Tanaka
President and Chief Executive Officer, GREE, Inc.

Interviewer: Hideo Shinada, Senior Staff Writer, Nikkei Entertainment!

DeNA's Social Game Platform Strategy (tentative title)

DeNA aims at becoming the number one social game platform provider in the world. The strengths of its Mobage business model, the social game platform strategy, the advantages of developing applications with the game engine "ngCore," and approaches to highly functional games will be outlined.

Mr. Kenji Kobayashi
Board Director, Global Executive Producer, Division Manager,
Social Game Business Head Office, DeNA Co.,Ltd.

The Latest Global Standard for Producing Music that Wins the Hearts of Fans

Music is an important element that adds charm to games, but it is difficult to measure its cost effectiveness. Future music production requires the game producer and music production company to share a precise concept and create music that fits the game's view of the world. At the same time, coordinators are heavily burdened because they need to use the best composers and artists inside and outside the country. In order to solve this issue, you must know how to satisfy the global standard and enable international collaboration. Mr. Hiroaki Yura from Creative Intelligence Arts will outline the latest global standard for producing music and production methods that increase cost effectiveness.

Mr. Hiroaki Yura
President and Music Director, Creative Intelligence Arts
Mr. Hiroki Kikuta
Composer and Game Creator
Mr. Ko Omura
Artist and others
Mr. Junichi Nakatsuru
Lead Sound Designer/Composer, Assistant Manager, Sound Section1, Sound Department,
Programming & Sound Division, Development Studio, NAMCO BANDAI Games Inc.

Era of Intense Rivalry among Smartphones!
New possibilities brought to game users (tentative title)

Starting with the iPhone, smartphone and tablet products including Android and Windows 7 Phone were simultaneously launched onto the market. Who will win the largest market share in Japan? Who will be the global winner? These trends have a large influence on your company's strategy. The ever-changing global competitive landscape of mobile phones and their role as a game platform are drawing attention within the game industry. In this session, key players in the smartphone industry will outline the direction of the industry based on their corporate strategies.

Mr. Katsuyuki Kaneko
General Manager, Marketing Department, Sales Division, Sony Ericsson Mobile Communications Japan, Inc.
Mr. Nobuyuki Hayashi
Journalist
Mr. Yoshiyuki Monobe
Sr. Executive Product Manager, CCG-OC, Microsoft　Corporation

Moderator : Atsumi Watanabe, Chief Editor, Nikkei Trendy, Nikkei BP

Future and Reality Pioneered by a New Game Platform
= SNS (tentative title)

Social networking services (SNSs) are the largest trend in the game industry in 2011. They are increasingly being opened worldwide, and game developers are committed to converting their game titles and developing new services for SNSs. On the other hand, SNSs are implementing a wide range of measures such as enhancing platform application development kits, achieving economies of scale in terms of membership by cooperating with SNSs outside the country, and providing new services such as charging within applications. In this session, the key players of major SNS platforms will discuss tomorrow's vision of SNSs.

Mr.Sion Sawa
Amatz Inc.　Chief Creative Officer
Mr.Akihiro Higashi
Manager GREE Platform Business Division 2, Marketing and Developer Relations, GREE, Inc.
Mr. Akira Abe
Head Business Development Group, Alliance, mixi, Inc.
(under selection)


Moderator : Akihide Segawa, Deputy Editor, Nikkei Business Online, Nikkei BP

Major Shift in the Game Business!
Make a success with social games! (tentative title)

Game titles that operate on Japanese mobile phones, smartphones and various SNSs on computers are increasing rapidly. If you are a game developer who has mainly created console games, which direction should you go to develop new game titles? On the other hand, developers and operators of network games are also being forced to respond to new network services. In this session, key players in the industry will discuss development methods as well as roadmaps to operation and success unique to social games.

Mr. Akira Morikawa
President, NHN Japan Corporation
Mr. Kenji Matsubara
President & CEO, Zynga Japan K.K.
Mr. Kenji Kobayashi
Board Director, Global Executive Producer, Division Manager, Social Game Business Head Office, DeNA Co.,Ltd.

Moderator : Hirozumi Yoshioka, Chief Editor, Nikkei Entertainment!, Nikkei BP

From Japan to Asia and Asia to the World!
Tips for success in the Asian game market (tentative title)

In recent years, in addition to the ever-growing markets in China, Hong Kong, South Korea and Taiwan, the game market is expanding in Vietnam and other countries in Southeast Asia. Some Japanese game developers are starting to challenge the American and European markets after launching businesses across Asia. On the contrary, some Asian game companies have entered Japan, focusing on the social games segment that is expanding rapidly in the Japanese market. Where can we find business opportunities in the domestic and international game markets to win the competition? Based on examples of success, the mindset you should have and important points to be considered when conducting game business in Asia will be outlined.

Mr. Rui Sato
Representative Director and President, CyberStep, Inc.
Mr. Akinori Nakamura Ph.D.
Ritsumeikan University College of Image Arts and Sciences
Mr. Patrick Liu
CEO, Rekoo Media

Moderator : Junpei Furuhata, Deputy Editor, Nikkei Trendy, Nikkei BP