Free games consumer research report: How consumers engage with video games today
With the release of this year’s Global Gamer Study data, Newzoo is excited to share our newest report: How consumers engage with games today. This free report helps to unpack the player trends shaping the games market in 2023.
Understanding why gamers play, view, and spend on video games is and will continue to be essential in the battle for consumer time and money. Learning more about your key target audiences and what motivates them can help shed light on what content may resonate best with them.
Our data can help you navigate the constantly evolving gaming landscape and better reach consumers engaging with virtual game worlds. This report is a great place to start.
The future of game engagement is looking bright. Gaming continues to be one of the world’s most popular pastimes, and today’s gamers are a diverse cohort in how they engage with games. Here are the main topics covered in the report:
* Gaming engagement today. 79% of the total online population engages with video games.
* Cross-platform players. Nearly 50% of gamers play on more than one platform.
* Spending behaviors. In the past six months, 57% of players spent money on video games.
* How brands fit into gaming. Players are reacting positively to brands and discovering new brands while gaming.
To download your copy of the 2023 Global Gamer Study free report, register here: https://newzoo.com/resources/trend-reports/global-gamer-study-free-report-2023
For higher-level insights featured in the full version of the Global Gamer Study, you can subscribe to our platform, which also includes access to the data and individual market audience snapshot reports per market you're interested in. Please get in touch to learn more about subscribing to the Global Gamer Study or request a free Demo for gamer insights across 36 markets around the globe: https://newzoo.com/global-gamer-study